SAMSUNG 77" S90H OLED 4K SMART TV (2026)

SAMSUNG 77" S90H OLED 4K SMART TV (2026) 

TQ77S90HATXXC

Larger Picture, Powerful Experience
The Samsung S90H OLED 4K Smart TV is designed for those who seek cinema-quality visuals, an immersive gaming experience, and smart features all in one top-tier television. With its massive 77-inch OLED display, your room will be filled with rich black tones, vibrant details, and true-to-life colours that make every viewing moment unforgettable.

The Glare Free with Real Black & Real Color technology effectively minimizes distracting reflections, allowing you to enjoy stunning OLED visuals even in bright rooms. Deep blacks, precise contrast, and natural colour reproduction remain consistent regardless of the lighting conditions.

Uncompromised OLED Quality
Samsung's OLED panel features self-emissive pixels that produce perfect blacks, bright whites, and over a billion colours. OLED HDR+ dynamically optimises brightness and contrast scene by scene in real-time, revealing even the most delicate details clearly.

The NQ4 AI Gen3 processor utilizes 128 AI-based neural networks for real-time image and sound analysis and optimization. 4K AI Upscaling enhances lower-resolution content to near 4K quality, ensuring everything you watch appears as sharp and detailed as possible.

AI-powered HDR image enhancement automatically detects content, highlighting brighter highlights, deeper contrasts, and more natural colours.

Smart AI That Adapts to Your Viewing Habits
The Vision AI Companion brings next-generation smart features to your TV usage. You can ask for travel tips, search for recipes, or request the television to lower the commentator's volume during sports broadcasts. Responses are displayed directly on the large screen, accompanied by images and videos.

The AI automatically adjusts both picture and sound based on the content being viewed, ensuring you always receive the highest quality viewing experience.

A Dream for Football Fans
AI Football Mode Pro automatically identifies football matches and optimizes picture and sound for a stadium-like atmosphere. Players are clearly visible even in fast-paced situations, colours are vivid, and audio captures both the excitement of the crowd and the commentator's voice accurately.

AI Motion Enhancer Pro, on the other hand, analyzes movement in real-time, making fast-moving objects sharper than ever. The result is smooth and easily trackable imagery in sports, action movies, and other fast-paced content.

Top-tier Gaming Experience
The Ultimate Gaming Pack makes the Samsung S90H an excellent choice for demanding gamers. Motion Xcelerator at 165 Hz enables exceptionally smooth visuals and minimizes motion blur in quick gaming scenarios.

NVIDIA G-SYNC compatibility and AMD FreeSync Premium Pro reduce screen tearing and stuttering, resulting in a smooth and responsive gaming experience. The AI Gaming Optimizer automatically detects the type of game and optimizes settings without any manual adjustments.

Cinematic Sound with Dolby Atmos
Dolby Atmos creates a three-dimensional sound landscape that surrounds the viewer, bringing events closer than ever before. Every dialogue line, sound effect, and musical score is heard clearly and naturally.

Q-Symphony allows for collaboration between the TV speakers and a compatible Samsung soundbar, filling the room with an even more expansive and balanced sound.

Stylish LaserSlim Design
The LaserSlim Design makes the TV exceptionally thin and modern. The minimalist bezel keeps the focus on the picture and allows the television to blend seamlessly with your home decor.

The large display, combined with its incredibly slim profile, transforms the TV into an impressive decorative element even when not in use.

Safe and Smart Entertainment Hub
One UI Tizen offers quick access to streaming services, apps, and smart home management. Samsung Knox Security continuously protects your data, and with up to seven years of user interface updates, the television stays current for a long time to come.

SmartThings compatibility allows for direct control of smart home devices through the TV, making everyday life even easier.

Key Features
77-inch OLED 4K Smart TV
Glare Free with Real Black & Real Color technology
OLED HDR+
HDR10+
NQ4 AI Gen3 Processor
4K AI Upscaling
AI Motion Enhancer Pro
Motion Xcelerator 165 Hz
NVIDIA G-SYNC compatibility
AMD FreeSync Premium Pro
Vision AI Companion
AI Football Mode Pro
AI Gaming Optimizer
Dolby Atmos
Q-Symphony
One UI Tizen
Samsung Knox Security
SmartThings compatibility
Wi-Fi 6E
Bluetooth 5.3
7 years of user interface updates

Technical Specifications:

Display
Screen Size: 77" (195 cm)
Panel Technology: OLED
Resolution: 3840 x 2160 (4K UHD)
Refresh Rate: up to 165 Hz
HDR: OLED HDR+, HDR10+
4K AI Upscaling
Glare Free reflection reduction

Processor
NQ4 AI Gen3 Processor

Audio
Speaker Power: 40 W
Dolby Atmos
Q-Symphony
Active Voice Amplifier Pro
Adaptive Sound Pro
Object Tracking Sound Lite

Smart TV
Tizen OS
Vision AI Companion
Samsung Knox Security
SmartThings
Samsung Bixby voice control
Screen mirroring

Tuner
DVB-T2/C/S2
Electronic Programme Guide (EPG)
USB Playback
USB Recording
CI+-card slot

Connections
4 x HDMI
2 x USB-A
Ethernet (RJ-45)
Optical Digital Audio Output
Anynet+ (HDMI-CEC)

Wireless Connections
Wi-Fi 6E (802.11ax)
Bluetooth 5.3

Dimensions and Weight

Without Stand
Width: 171.85 cm
Height: 98.76 cm
Depth: 4.49 cm
Weight: 34.8 kg

With Stand
Width: 171.85 cm
Height: 105.86 cm
Depth: 35.9 cm
Weight: 36.6 kg
VESA Mount: 400 x 300 mm

Power Consumption
Energy Class: E
Typical Power Consumption: 112 W
Maximum Power Consumption: 660 W
Standby Power Consumption: 0.5 W
Auto Power Off

Included in Sales Package
Samsung S90H OLED 4K Smart TV
Remote Control
Power Cable
User Manual